BSB52415 Diploma of Marketing and Communication

Supersededtraining.gov.au: supersededNonEquivalent

The currency period for BSB52415 ended on 17 October 2020 — 5 years ago. It names one replacement below, with the equivalence it declares for each.

Transition clockClosed to new enrolments

New enrolments are not permitted from 19 October 2021 — one year from the date the replacement was included on the National Register (s 14(1)(a)(i) of the National VET Regulator (Compliance Standards for NVR RTOs and Fit and Proper Person Requirements) Instrument 2025 (F2025L00355, in force 1 July 2025)), or from a later date if ASQA has approved otherwise for your organisation.

Learners already enrolled have no fixed deadline: they complete the product and are issued their AQF certification, or transfer to the replacement, in a timely manner (ASQA guidance, read live 25 August 2026).

The same date closes a second obligation: under s 7(2)(c) of the same instrument, advertising may refer to a superseded product only while it is on scope and new enrolments are permitted. When enrolments stop, the course page advertising it stops being permitted too — and if ASQA approves a later enrolment date, that moves with it.

Sector-wide: the item 14 cut-off, measured across every live scope · the repealed 12-month rule

Product type
Qualification
Training package
BSB — Business Services Training Package
Currency period ends
17 October 2020
Latest release
Release 2 · 27 September 2018 · 2 releases in all
Supersedes
BSB51215, BSB50115
Superseded by
BSB50620 not equivalent

Where the register points next

Each step below is one supersession training.gov.au publishes between two products. The label on the rail is the equivalence the register declares for that step — not our reading of it.

  1. BSB52415Superseded — not equivalentDiploma of Marketing and Communication
  2. not equivalent
  3. BSB50620CurrentDiploma of Marketing and Communication

What the register says changed

These are the mapping notes training.gov.au attaches to each supersession, quoted as the register writes them. They are the only public record of what actually changed between two versions.

  • BSB50115BSB52415not equivalent13 January 2016

    Qualifications merged to better fit industry practices

  • BSB51215BSB52415not equivalent13 January 2016

    Qualifications merged to better fit industry practices

  • BSB52415BSB50620not equivalent18 October 2020

    The register records this supersession but attaches no note on what changed.

Is BSB52415 on your scope?

This page is the register's record of one product. What it cannot tell you is whether BSB52415 sits on your own scope today, or what else on that scope has moved without anyone noticing. Enter your RTO number and we read every product on your live scope against training.gov.au and tell you which ones are superseded and which replacements the register flags not equivalent.

Public code, nothing else. We read your live scope from training.gov.au and answer here — nothing is stored unless you ask us to watch it.

Whether a supersession requires anything of you, and what, sits with you and your regulator. This page maps what the register records; it does not make that judgement. If the difference between an equivalent and a non-equivalent replacement is the question, we wrote it up in equivalent vs not equivalent.

What BSB52415 is made of

training.gov.au lists 39 units for BSB52415: 3 core and 36 elective. The register does not publish a completion rule in units for this product, so we do not state one. How many of the electives are required is in the packaging rules on training.gov.au.

Core units 3 listed

CodeUnitIn this product
BSBMKG507Interpret market trends and developmentsnot current
BSBMKG523Design and develop an integrated marketing communication plannot current
BSBPMG522Undertake project worknot current

Elective units 36 listed

CodeUnitIn this product
BSBADV503Coordinate advertising researchnot current
BSBADV507Develop a media plannot current
BSBADV509Create mass print media advertisementsnot current
BSBADV510Create mass electronic media advertisementsnot current
BSBCRT501Originate and develop conceptsnot current
BSBDES602Research global design trendsnot current
BSBEBU511Develop and implement an e-business strategynot current
BSBFIM501Manage budgets and financial plansnot current
BSBIPR501Manage intellectual property to protect and grow businessnot current
BSBLDR502Lead and manage effective workplace relationshipsnot current
BSBMKG501Identify and evaluate marketing opportunitiesnot current
BSBMKG502Establish and adjust the marketing mixnot current
BSBMKG506Plan market researchnot current
BSBMKG508Plan direct marketing activitiesnot current
BSBMKG509Implement and monitor direct marketing activitiesnot current
BSBMKG510Plan e-marketing communicationsnot current
BSBMKG514Implement and monitor marketing activitiesnot current
BSBMKG515Conduct a marketing auditnot current
BSBMKG518Plan and implement services marketingnot current
BSBMKG519Plan and implement business-to-business marketingnot current
BSBMKG520Manage compliance within the marketing legislative frameworknot current
BSBMKG521Plan and implement sponsorship and event marketingnot current
BSBMKG522Plan measurement of marketing effectivenessnot current
BSBMKG528Mine data to identify industry directionsnot current
BSBMKG529Manage client accountnot current
BSBMKG530Create distributed multiplatform digital advertisementsnot current
BSBMKG534Design effective digital user experiencesnot current
BSBMKG535Devise a search engine optimisation strategynot current
BSBMKG536Develop strategies to monetise digital engagementnot current
BSBMKG537Develop a social media engagement plannot current
Show the remaining 6 elective units
CodeUnitIn this product
BSBPUB501Manage the public relations publication processnot current
BSBPUB502Develop and manage complex public relations campaignsnot current
BSBPUB503Manage fundraising and sponsorship activitiesnot current
BSBPUB504Develop and implement crisis management plansnot current
BSBWRT501Write persuasive copynot current
ICTGAM504Manage interactive media productionnot current

Core and elective are the register's own flags on the unit grid of the release read here. "Not current" means training.gov.au no longer recommends that unit for use inside this product — it does not say anything about the product itself.

Source: this product on training.gov.au, Australia's national training register — or go straight to the units it requires. The rule itself is item 14 of F2025L00355, and ASQA publishes the extensions it has granted. Read on 28 August 2026 UTC. Every code, title, date, status and equivalence flag on this page is the register's; nothing here is estimated or inferred, and where the register publishes nothing we say so.

Every BSB training product on the register · Search all training products

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