BSB42415 Certificate IV in Marketing and Communication

Supersededtraining.gov.au: supersededNonEquivalent

The currency period for BSB42415 ended on 17 October 2020 — 5 years ago. It names one replacement below, with the equivalence it declares for each.

Transition clockClosed to new enrolments

New enrolments are not permitted from 19 October 2021 — one year from the date the replacement was included on the National Register (s 14(1)(a)(i) of the National VET Regulator (Compliance Standards for NVR RTOs and Fit and Proper Person Requirements) Instrument 2025 (F2025L00355, in force 1 July 2025)), or from a later date if ASQA has approved otherwise for your organisation.

Learners already enrolled have no fixed deadline: they complete the product and are issued their AQF certification, or transfer to the replacement, in a timely manner (ASQA guidance, read live 25 August 2026).

The same date closes a second obligation: under s 7(2)(c) of the same instrument, advertising may refer to a superseded product only while it is on scope and new enrolments are permitted. When enrolments stop, the course page advertising it stops being permitted too — and if ASQA approves a later enrolment date, that moves with it.

Sector-wide: the item 14 cut-off, measured across every live scope · the repealed 12-month rule

Product type
Qualification
Training package
BSB — Business Services Training Package
Currency period ends
17 October 2020
Latest release
Release 2 · 27 September 2018 · 2 releases in all
Supersedes
BSB41315, BSB40115
Superseded by
BSB40820 not equivalent

Where the register points next

Each step below is one supersession training.gov.au publishes between two products. The label on the rail is the equivalence the register declares for that step — not our reading of it.

  1. BSB42415Superseded — not equivalentCertificate IV in Marketing and Communication
  2. not equivalent
  3. BSB40820CurrentCertificate IV in Marketing and Communication

What the register says changed

These are the mapping notes training.gov.au attaches to each supersession, quoted as the register writes them. They are the only public record of what actually changed between two versions.

  • BSB40115BSB42415not equivalent13 January 2016

    Qualifications merged to better fit industry practices

  • BSB41315BSB42415not equivalent13 January 2016

    Qualifications merged to better fit industry practices

  • BSB42415BSB40820not equivalent18 October 2020

    The register records this supersession but attaches no note on what changed.

Is BSB42415 on your scope?

This page is the register's record of one product. What it cannot tell you is whether BSB42415 sits on your own scope today, or what else on that scope has moved without anyone noticing. Enter your RTO number and we read every product on your live scope against training.gov.au and tell you which ones are superseded and which replacements the register flags not equivalent.

Public code, nothing else. We read your live scope from training.gov.au and answer here — nothing is stored unless you ask us to watch it.

Whether a supersession requires anything of you, and what, sits with you and your regulator. This page maps what the register records; it does not make that judgement. If the difference between an equivalent and a non-equivalent replacement is the question, we wrote it up in equivalent vs not equivalent.

What BSB42415 is made of

training.gov.au lists 33 units for BSB42415: 5 core and 28 elective. The register does not publish a completion rule in units for this product, so we do not state one. How many of the electives are required is in the packaging rules on training.gov.au.

Core units 5 listed

CodeUnitIn this product
BSBCMM401Make a presentationnot current
BSBCRT401Articulate, present and debate ideasnot current
BSBMGT407Apply digital solutions to work processesnot current
BSBMKG417Apply marketing communication across a convergent industrynot current
BSBMKG418Develop and apply knowledge of marketing communication industrynot current

Elective units 28 listed

CodeUnitIn this product
BSBADV402Conduct pre-campaign testingnot current
BSBADV403Monitor advertising productionnot current
BSBADV404Schedule advertisementsnot current
BSBADV405Perform media calculationsnot current
BSBADV406Buy and monitor medianot current
BSBADV407Apply media analysis and processing toolsnot current
BSBADV408Review advertising media optionsnot current
BSBCUS401Coordinate implementation of customer service strategiesnot current
BSBFIA412Report on financial activitynot current
BSBINM401Implement workplace information systemnot current
BSBIPR403Protect and use brands and business identitynot current
BSBLDR402Lead effective workplace relationshipsnot current
BSBMKG401Profile the marketnot current
BSBMKG408Conduct market researchnot current
BSBMKG409Design direct response offersnot current
BSBMKG410Test direct marketing activitiesnot current
BSBMKG411Analyse direct marketing databasesnot current
BSBMKG413Promote products and servicesnot current
BSBMKG419Analyse consumer behaviournot current
BSBMKG420Create digital media user experiencesnot current
BSBMKG421Optimise digital media impactnot current
BSBPRO401Develop product knowledgenot current
BSBPUB402Develop public relations campaignsnot current
BSBPUB403Develop public relations documentsnot current
BSBRES411Analyse and present research informationnot current
BSBWRT401Write complex documentsnot current
CUAWRT401Edit textscurrent
CUAWRT402Write extended storiescurrent

Core and elective are the register's own flags on the unit grid of the release read here. "Not current" means training.gov.au no longer recommends that unit for use inside this product — it does not say anything about the product itself.

Source: this product on training.gov.au, Australia's national training register — or go straight to the units it requires. The rule itself is item 14 of F2025L00355, and ASQA publishes the extensions it has granted. Read on 28 August 2026 UTC. Every code, title, date, status and equivalence flag on this page is the register's; nothing here is estimated or inferred, and where the register publishes nothing we say so.

Every BSB training product on the register · Search all training products

Is BSB42415 still on your scope? Type your RTO code and get the free breakdown — every superseded product on your live scope, and whether the register flags each replacement equivalent.

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