BSB41315 Certificate IV in Marketing

Supersededtraining.gov.au: supersededNonEquivalent

The currency period for BSB41315 ended on 12 January 2016 — 10 years ago. It names one replacement below, with the equivalence it declares for each.

Transition clockClosed to new enrolments

New enrolments are not permitted from 14 January 2017 — one year from the date the replacement was included on the National Register (s 14(1)(a)(i) of the National VET Regulator (Compliance Standards for NVR RTOs and Fit and Proper Person Requirements) Instrument 2025 (F2025L00355, in force 1 July 2025)), or from a later date if ASQA has approved otherwise for your organisation.

Learners already enrolled have no fixed deadline: they complete the product and are issued their AQF certification, or transfer to the replacement, in a timely manner (ASQA guidance, read live 25 August 2026).

The same date closes a second obligation: under s 7(2)(c) of the same instrument, advertising may refer to a superseded product only while it is on scope and new enrolments are permitted. When enrolments stop, the course page advertising it stops being permitted too — and if ASQA approves a later enrolment date, that moves with it.

Sector-wide: the item 14 cut-off, measured across every live scope · the repealed 12-month rule

Product type
Qualification
Training package
BSB — Business Services Training Package
Currency period ends
12 January 2016
Latest release
Release 1 · 25 March 2015
Supersedes
BSB41307
Superseded by
BSB42415 not equivalent

Where the register points next

Each step below is one supersession training.gov.au publishes between two products. The label on the rail is the equivalence the register declares for that step — not our reading of it.

  1. BSB41315Superseded — not equivalentCertificate IV in Marketing
  2. not equivalent
  3. BSB42415Superseded — not equivalentCertificate IV in Marketing and Communication
  4. not equivalent
  5. BSB40820CurrentCertificate IV in Marketing and Communication

What the register says changed

These are the mapping notes training.gov.au attaches to each supersession, quoted as the register writes them. They are the only public record of what actually changed between two versions.

  • BSB41307BSB41315equivalent24 March 2015

    Updated to meet Standards for Training Packages.

  • BSB41315BSB42415not equivalent13 January 2016

    Qualifications merged to better fit industry practices

Is BSB41315 on your scope?

This page is the register's record of one product. What it cannot tell you is whether BSB41315 sits on your own scope today, or what else on that scope has moved without anyone noticing. Enter your RTO number and we read every product on your live scope against training.gov.au and tell you which ones are superseded and which replacements the register flags not equivalent.

Public code, nothing else. We read your live scope from training.gov.au and answer here — nothing is stored unless you ask us to watch it.

Whether a supersession requires anything of you, and what, sits with you and your regulator. This page maps what the register records; it does not make that judgement. If the difference between an equivalent and a non-equivalent replacement is the question, we wrote it up in equivalent vs not equivalent.

What BSB41315 is made of

training.gov.au lists 34 units for BSB41315: 4 core and 30 elective. The register does not publish a completion rule in units for this product, so we do not state one. How many of the electives are required is in the packaging rules on training.gov.au.

Core units 4 listed

CodeUnitIn this product
BSBCMM401Make a presentationnot current
BSBMKG401Profile the marketnot current
BSBMKG402Analyse consumer behaviour for specific marketsnot current
BSBMKG408Conduct market researchnot current

Elective units 30 listed

CodeUnitIn this product
BSBADV405Perform media calculationsnot current
BSBCUS402Address customer needsnot current
BSBCUS403Implement customer service standardsnot current
BSBEBU401Review and maintain a websitenot current
BSBFIM501Manage budgets and financial plansnot current
BSBINT401Research international business opportunitiesnot current
BSBITA401Design databasesnot current
BSBITU301Create and use databasesnot current
BSBLDR402Lead effective workplace relationshipsnot current
BSBMKG409Design direct response offersnot current
BSBMKG410Test direct marketing activitiesnot current
BSBMKG411Analyse direct marketing databasesnot current
BSBMKG412Conduct e-marketing communicationsnot current
BSBMKG413Promote products and servicesnot current
BSBMKG414Undertake marketing activitiesnot current
BSBMKG415Research international marketsnot current
BSBMKG416Market goods and services internationallynot current
BSBPRO401Develop product knowledgenot current
BSBPUB401Develop and apply knowledge of public relations industrynot current
BSBPUB402Develop public relations campaignsnot current
BSBPUB403Develop public relations documentsnot current
BSBREL401Establish networksnot current
BSBREL402Build client relationships and business networksnot current
BSBRES401Analyse and present research informationnot current
BSBRSK401Identify risk and apply risk management processesnot current
BSBSLS407Identify and plan sales prospectsnot current
BSBSLS408Present, secure and support sales solutionsnot current
BSBSUS301Implement and monitor environmentally sustainable work practicesnot current
BSBWHS401Implement and monitor WHS policies, procedures and programs to meet legislative requirementsnot current
BSBWRT401Write complex documentsnot current

Core and elective are the register's own flags on the unit grid of the release read here. "Not current" means training.gov.au no longer recommends that unit for use inside this product — it does not say anything about the product itself.

Source: this product on training.gov.au, Australia's national training register — or go straight to the units it requires. The rule itself is item 14 of F2025L00355, and ASQA publishes the extensions it has granted. Read on 28 August 2026 UTC. Every code, title, date, status and equivalence flag on this page is the register's; nothing here is estimated or inferred, and where the register publishes nothing we say so.

Every BSB training product on the register · Search all training products

Is BSB41315 still on your scope? Type your RTO code and get the free breakdown — every superseded product on your live scope, and whether the register flags each replacement equivalent.

No account, no card. We never ask for anything about your learners. Your address gets this one report — no list, no marketing — and the scope watch only if you tick the box, with one click to stop it.