BSBMKG412 Conduct e-marketing communications

Supersededtraining.gov.au: supersededEquivalent

The currency period for BSBMKG412 ended on 17 October 2020 — 5 years ago. It names one replacement below, with the equivalence it declares for each.

Transition clockClosed to new enrolments

New enrolments are not permitted from 19 October 2021 — one year from the date the replacement was included on the National Register (s 14(1)(a)(i) of the National VET Regulator (Compliance Standards for NVR RTOs and Fit and Proper Person Requirements) Instrument 2025 (F2025L00355, in force 1 July 2025)), or from a later date if ASQA has approved otherwise for your organisation.

Learners already enrolled have no fixed deadline: they complete the product and are issued their AQF certification, or transfer to the replacement, in a timely manner (ASQA guidance, read live 25 August 2026).

The same date closes a second obligation: under s 7(2)(c) of the same instrument, advertising may refer to a superseded product only while it is on scope and new enrolments are permitted. When enrolments stop, the course page advertising it stops being permitted too — and if ASQA approves a later enrolment date, that moves with it.

Sector-wide: the item 14 cut-off, measured across every live scope · the repealed 12-month rule

Product type
Unit of competency
Training package
BSB — Business Services Training Package
Currency period ends
17 October 2020
Latest release
Release 1 · 25 March 2015
Supersedes
BSBMKG412A
Superseded by
BSBMKG442 equivalent

Where the register points next

Each step below is one supersession training.gov.au publishes between two products. The label on the rail is the equivalence the register declares for that step — not our reading of it.

  1. BSBMKG412Superseded — equivalentConduct e-marketing communications
  2. equivalent
  3. BSBMKG442CurrentConduct e-marketing communications

What the register says changed

These are the mapping notes training.gov.au attaches to each supersession, quoted as the register writes them. They are the only public record of what actually changed between two versions.

  • BSBMKG412ABSBMKG412equivalent24 March 2015

    Updated to meet Standards for Training Packages

  • BSBMKG412BSBMKG442equivalent18 October 2020

    The register records this supersession but attaches no note on what changed.

Is BSBMKG412 on your scope?

This page is the register's record of one product. What it cannot tell you is whether BSBMKG412 sits on your own scope today, or what else on that scope has moved without anyone noticing. Enter your RTO number and we read every product on your live scope against training.gov.au and tell you which ones are superseded and which replacements the register flags not equivalent.

Public code, nothing else. We read your live scope from training.gov.au and answer here — nothing is stored unless you ask us to watch it.

Whether a supersession requires anything of you, and what, sits with you and your regulator. This page maps what the register records; it does not make that judgement. If the difference between an equivalent and a non-equivalent replacement is the question, we wrote it up in equivalent vs not equivalent.

Where BSBMKG412 is used

training.gov.au lists BSBMKG412 inside 8 training products, none of them current. Every one of them is below, with the register's own core or elective flag for BSBMKG412 in that product.

Products no longer current 8 listed

The register still records BSBMKG412 inside these, but it no longer recommends them as current. They are here because a scope history or an old enrolment can still point at them.

CodeTraining productTypeBSBMKG412 is
AURSS00061Motorsports Marketing Skill SetSkill setelective
BSB40115Certificate IV in AdvertisingQualificationelective
BSB41315Certificate IV in MarketingQualificationelective
CUA41215Certificate IV in Screen and MediaQualificationelective
ICP40815Certificate IV in ePublishingQualificationelective
SIT40116Certificate IV in Travel and TourismQualificationelective
SIT40316Certificate IV in Holiday Parks and ResortsQualificationelective
SIT50216Diploma of Holiday Park and Resort ManagementQualificationelective

Source: this product on training.gov.au, Australia's national training register — or go straight to the units it requires. The rule itself is item 14 of F2025L00355, and ASQA publishes the extensions it has granted. Read on 28 August 2026 UTC. Every code, title, date, status and equivalence flag on this page is the register's; nothing here is estimated or inferred, and where the register publishes nothing we say so.

Every BSB training product on the register · Search all training products

Is BSBMKG412 still on your scope? Type your RTO code and get the free breakdown — every superseded product on your live scope, and whether the register flags each replacement equivalent.

No account, no card. We never ask for anything about your learners. Your address gets this one report — no list, no marketing — and the scope watch only if you tick the box, with one click to stop it.