BSB40107 Certificate IV in Advertising

Supersededtraining.gov.au: supersededEquivalent

The currency period for BSB40107 ended on 23 March 2015 — 11 years ago. It names one replacement below, with the equivalence it declares for each.

Transition clockClosed to new enrolments

New enrolments are not permitted from 25 March 2016 — one year from the date the replacement was included on the National Register (s 14(1)(a)(i) of the National VET Regulator (Compliance Standards for NVR RTOs and Fit and Proper Person Requirements) Instrument 2025 (F2025L00355, in force 1 July 2025)), or from a later date if ASQA has approved otherwise for your organisation.

Learners already enrolled have no fixed deadline: they complete the product and are issued their AQF certification, or transfer to the replacement, in a timely manner (ASQA guidance, read live 25 August 2026).

The same date closes a second obligation: under s 7(2)(c) of the same instrument, advertising may refer to a superseded product only while it is on scope and new enrolments are permitted. When enrolments stop, the course page advertising it stops being permitted too — and if ASQA approves a later enrolment date, that moves with it.

Sector-wide: the item 14 cut-off, measured across every live scope · the repealed 12-month rule

Product type
Qualification
Training package
BSB07 — Business Services Training Package
Currency period ends
23 March 2015
Latest release
Release 3 · 18 December 2012 · 3 releases in all
Supersedes
nothing — no earlier product listed
Superseded by
BSB40115 equivalent

Where the register points next

Each step below is one supersession training.gov.au publishes between two products. The label on the rail is the equivalence the register declares for that step — not our reading of it.

  1. BSB40107Superseded — equivalentCertificate IV in Advertising
  2. equivalent
  3. BSB40115Superseded — not equivalentCertificate IV in Advertising
  4. not equivalent
  5. BSB42415Superseded — not equivalentCertificate IV in Marketing and Communication
  6. not equivalent
  7. BSB40820CurrentCertificate IV in Marketing and Communication

What the register says changed

These are the mapping notes training.gov.au attaches to each supersession, quoted as the register writes them. They are the only public record of what actually changed between two versions.

  • BSB40107BSB40115equivalent24 March 2015

    Updated to meet Standards for Training Packages.

Is BSB40107 on your scope?

This page is the register's record of one product. What it cannot tell you is whether BSB40107 sits on your own scope today, or what else on that scope has moved without anyone noticing. Enter your RTO number and we read every product on your live scope against training.gov.au and tell you which ones are superseded and which replacements the register flags not equivalent.

Public code, nothing else. We read your live scope from training.gov.au and answer here — nothing is stored unless you ask us to watch it.

Whether a supersession requires anything of you, and what, sits with you and your regulator. This page maps what the register records; it does not make that judgement. If the difference between an equivalent and a non-equivalent replacement is the question, we wrote it up in equivalent vs not equivalent.

What BSB40107 is made of

training.gov.au lists 40 units for BSB40107: 5 core and 35 elective. The register does not publish a completion rule in units for this product, so we do not state one. How many of the electives are required is in the packaging rules on training.gov.au.

Core units 5 listed

CodeUnitIn this product
BSBADV402BConduct pre campaign testingnot current
BSBADV403BMonitor advertising productionnot current
BSBADV404BSchedule advertisementsnot current
BSBMKG401BProfile the marketnot current
BSBMKG402BAnalyse consumer behaviour for specific marketsnot current

Elective units 35 listed

CodeUnitIn this product
BSBADM409ACoordinate business resourcesnot current
BSBADV405APerform media calculationsnot current
BSBADV406ABuy and monitor medianot current
BSBADV407AApply media analysis and processing toolsnot current
BSBADV408AReview advertising media optionsnot current
BSBADV503BCoordinate advertising researchnot current
BSBADV507BDevelop a media plannot current
BSBADV509ACreate mass print media advertisementsnot current
BSBADV510ACreate mass electronic media advertisementsnot current
BSBCMM401AMake a presentationnot current
BSBCRT501AOriginate and develop conceptsnot current
BSBCUS401BCoordinate implementation of customer service strategiesnot current
BSBCUS402BAddress customer needsnot current
BSBFIA402AReport on financial activitynot current
BSBITS401BMaintain business technologynot current
BSBMKG408BConduct market researchnot current
BSBMKG409ADesign direct response offersnot current
BSBMKG412AConduct e-marketing communicationsnot current
BSBMKG413APromote products and servicesnot current
BSBMKG414BUndertake marketing activitiesnot current
BSBMKG523ADesign and develop an integrated marketing communication plannot current
BSBPRO401ADevelop product knowledgenot current
BSBPUB401ADevelop and apply knowledge of public relations industrynot current
BSBPUB402ADevelop public relations campaignsnot current
BSBPUB403ADevelop public relations documentsnot current
BSBREL401AEstablish networksnot current
BSBREL402ABuild client relationships and business networksnot current
BSBRES401AAnalyse and present research informationnot current
BSBRSK401AIdentify risk and apply risk management processesnot current
BSBSUS301AImplement and monitor environmentally sustainable work practicesnot current
Show the remaining 5 elective units
CodeUnitIn this product
BSBWHS401AImplement and monitor WHS policies, procedures and programs to meet legislative requirementsnot current
BSBWRT401AWrite complex documentsnot current
BSBWRT501AWrite persuasive copynot current
CUFWRT401AEdit textsnot current
CUFWRT402AWrite extended storiesnot current

Core and elective are the register's own flags on the unit grid of the release read here. "Not current" means training.gov.au no longer recommends that unit for use inside this product — it does not say anything about the product itself.

Source: this product on training.gov.au, Australia's national training register — or go straight to the units it requires. The rule itself is item 14 of F2025L00355, and ASQA publishes the extensions it has granted. Read on 28 August 2026 UTC. Every code, title, date, status and equivalence flag on this page is the register's; nothing here is estimated or inferred, and where the register publishes nothing we say so.

Every BSB training product on the register · Search all training products

Is BSB40107 still on your scope? Type your RTO code and get the free breakdown — every superseded product on your live scope, and whether the register flags each replacement equivalent.

No account, no card. We never ask for anything about your learners. Your address gets this one report — no list, no marketing — and the scope watch only if you tick the box, with one click to stop it.