BSBMKG402B Analyse consumer behaviour for specific markets

Supersededtraining.gov.au: supersededEquivalent

The currency period for BSBMKG402B ended on 23 March 2015 — 11 years ago. It names one replacement below, with the equivalence it declares for each.

Transition clockClosed to new enrolments

New enrolments are not permitted from 25 March 2016 — one year from the date the replacement was included on the National Register (s 14(1)(a)(i) of the National VET Regulator (Compliance Standards for NVR RTOs and Fit and Proper Person Requirements) Instrument 2025 (F2025L00355, in force 1 July 2025)), or from a later date if ASQA has approved otherwise for your organisation.

Learners already enrolled have no fixed deadline: they complete the product and are issued their AQF certification, or transfer to the replacement, in a timely manner (ASQA guidance, read live 25 August 2026).

The same date closes a second obligation: under s 7(2)(c) of the same instrument, advertising may refer to a superseded product only while it is on scope and new enrolments are permitted. When enrolments stop, the course page advertising it stops being permitted too — and if ASQA approves a later enrolment date, that moves with it.

Sector-wide: the item 14 cut-off, measured across every live scope · the repealed 12-month rule

Product type
Unit of competency
Training package
BSB07 — Business Services Training Package
Currency period ends
23 March 2015
Latest release
Release 1 · 10 March 2009
Supersedes
nothing — no earlier product listed
Superseded by
BSBMKG402 equivalent

Where the register points next

Each step below is one supersession training.gov.au publishes between two products. The label on the rail is the equivalence the register declares for that step — not our reading of it.

  1. BSBMKG402BSuperseded — equivalentAnalyse consumer behaviour for specific markets
  2. equivalent
  3. BSBMKG402Superseded — not equivalentAnalyse consumer behaviour for specific markets
  4. not equivalent
  5. BSBMKG419Superseded — equivalentAnalyse consumer behaviour
  6. equivalent
  7. BSBMKG435CurrentAnalyse consumer behaviour

What the register says changed

These are the mapping notes training.gov.au attaches to each supersession, quoted as the register writes them. They are the only public record of what actually changed between two versions.

Is BSBMKG402B on your scope?

This page is the register's record of one product. What it cannot tell you is whether BSBMKG402B sits on your own scope today, or what else on that scope has moved without anyone noticing. Enter your RTO number and we read every product on your live scope against training.gov.au and tell you which ones are superseded and which replacements the register flags not equivalent.

Public code, nothing else. We read your live scope from training.gov.au and answer here — nothing is stored unless you ask us to watch it.

Whether a supersession requires anything of you, and what, sits with you and your regulator. This page maps what the register records; it does not make that judgement. If the difference between an equivalent and a non-equivalent replacement is the question, we wrote it up in equivalent vs not equivalent.

Where BSBMKG402B is used

training.gov.au lists BSBMKG402B inside 23 training products, none of them current. Every one of them is below, with the register's own core or elective flag for BSBMKG402B in that product.

Products no longer current 23 listed

The register still records BSBMKG402B inside these, but it no longer recommends them as current. They are here because a scope history or an old enrolment can still point at them.

CodeTraining productTypeBSBMKG402B is
AUR40105Certificate IV in Automotive ManagementQualificationelective
AUR50105Diploma of Automotive ManagementQualificationelective
BSB30211Certificate III in Customer ContactQualificationelective
BSB40107Certificate IV in AdvertisingQualificationcore
BSB40311Certificate IV in Customer ContactQualificationelective
BSB40312Certificate IV in Customer ContactQualificationelective
BSB40610Certificate IV in Business SalesQualificationelective
BSB41307Certificate IV in MarketingQualificationcore
BSB50107Diploma of AdvertisingQualificationelective
BSBSS00022Small Business Marketing Skill SetSkill setelective
Show the remaining 13 products no longer current
CodeTraining productTypeBSBMKG402B is
CPP40507Certificate IV in Property Services (Business Broking)Qualificationelective
CUS40309Certificate IV in Music BusinessQualificationelective
CUV40511Certificate IV in Arts AdministrationQualificationelective
CUV50311Diploma of Graphic DesignQualificationelective
LMT41207Certificate IV in Fashion and Textiles MerchandisingQualificationelective
LMT50607Diploma of Fashion and Textiles MerchandisingQualificationelective
LMT60507Advanced Diploma of Fashion and Textiles MerchandisingQualificationelective
PSP30104Certificate III in GovernmentQualificationelective
PSP30112Certificate III in GovernmentQualificationelective
PSP40104Certificate IV in GovernmentQualificationelective
PSP40112Certificate IV in GovernmentQualificationelective
SIS40410Certificate IV in Sport and RecreationQualificationelective
SIS40412Certificate IV in Sport and RecreationQualificationelective

Source: this product on training.gov.au, Australia's national training register — or go straight to the units it requires. The rule itself is item 14 of F2025L00355, and ASQA publishes the extensions it has granted. Read on 28 August 2026 UTC. Every code, title, date, status and equivalence flag on this page is the register's; nothing here is estimated or inferred, and where the register publishes nothing we say so.

Every BSB training product on the register · Search all training products

Is BSBMKG402B still on your scope? Type your RTO code and get the free breakdown — every superseded product on your live scope, and whether the register flags each replacement equivalent.

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